"I truly believe that you can have anything you want if you learn to consistently Win From Within" -  JC.

My name is Jonathan Carvajal, but my close friends and family call me JC.


Raised by two loving Colombian parents who worked hard every day of their lives so that my younger sister and I could become as my parents would say, "Be better than us."  Thank you Mom and Dad - I love you!

Rather, where I will start, is with what I believe about you.

I believe you have many gifts, voices and purposes in life that are within you for you to discover and express.

For a long time, I believe others have been trying to give us their map to their treasure and all the while, allowing this to take us farther away from ours. 

I believe that the age of maximization and getting the most out of life is over and that we must now enter into the age of OPTIMIZATION and OPTIMAL LIVING where we seek to BRING the best out of ourselves.

We have been making things harder than they need to be and that is why I believe we often seek to take on things that are easy and ultimately unfulfilling.

I also know you have been through much and I believe you deserve better - because you do.  

And that is why today, I am the founder of the Optimal Performance Group and the creator of "In, Up & Out - the Keys to Optimal Performance."  It is a simple framework that has helped hundreds of people live with increased clarity, connect and engage with greater joy and emotion, produce results beyond their dreams and live lives where each day, as my parents would say, they are better than their yesterday.    

"Life gives you what you need, and it is up to you to get what you want."  

When we live Optimally, we finally wake up and face our reality, we gain increased awareness and sensitivity to the things that matter most and we begin to realize that consistent and deliberate action are necessary to create what we want once we realize we have all we need.  By learning the strategies taught through Optimal Performance, you will gain access to the energy that allows you a deeper connection to the emotions that drive the life you desire.

Imagine what your life would be like if you regained the resilience needed to endure through life's challenges and were able to harness the momentum and confidence to have anything you wanted?

If you had greater focus and managed to widen your edge and increase your personal and professional performance?

It is my mission to help you continuously connect to your best self so you can go deeper within to your gifts, desires, motivations and the voice within that clamors for consistent self expression and says, "I can do it better."  

Join me on this journey as I show you how to live the OPTIMAL WAY that I have been blessed to coach top athletes, Olympians, executives, entrepreneurs and people just like you, from all over the world.

I feel blessed to be here with you today and I promise to make each moment count that we share on this journey together.  Each day getting closer to understanding more about myself and you, so that I can serve you better.  I am a curious student of psychology, neuroscience, human behavior, philosophy, strategy, communication and leadership.  By increasing the awareness, intention and energy with which you approach each day, you will find yourself living a more optimal life and taking bolder strides towards being in greater control of yourself and your life.  

So when asked, what do I do - I say, "I inspire others to go deeper by giving them the foundational principles, values and resources that will illicit the greatness that are present within them." 

The world doesn't just need more of you, we need the best from you. 


Love,  JC

Learn How To Win From Within Today

"My life was a mess when I met JC. I was having a hard time juggling life as a business owner, life partner and project manager. JC was able to coach me through my small picture and big picture predicaments and goals. As a former professional soccer player, I can relate JC to the coaches I’ve had in my soccer career. I was able to turn my weaknesses into strengths, and my strengths into the driving force that allow me to reach new levels of success. "

Bonny Londono
Founder of SEFT and NYCFC Coach

"When I met JC, I was in a time of personal and professional transition. I was unclear of my direction, unhappy and numbing my thoughts. Through his calm and grounded demeanor, he helped me understand how to feel my emotions in a healthy way and realign my focus. He was able to help me look deep inside my heart and thoughts to redefine my career and myself. Thanks to his coaching, I am more in tune to my own personal needs and thoughts and am more awake and aware to myself and my surroundings. JC will never tell you what to do or how to do it. His coaching style allows the person to dig deep inside themselves and uncover their own paths and ideas. What makes his coaching unique, is his connectedness of heart and mind. "

Jaclynn Brennan
Founder of Creative Duality, Founding Partner of Estylar

"I want to thank JC for the huge difference he made in my life with his coaching. I was ready to throw in the towel on photography. He has a passion and compassion that helped me overcome my obstacles and dig deep to discover new possibilities. I regained my confidence and belief in myself as a photographer. I went from feeling totally stuck to becoming re energized / rebranded due to his ability to make a big impact even in a relatively short time. Life would be easier if I could have a mini JC that sits on my shoulder at all times helping guide me. "

Julien McRoberts
Photographer and Producer

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